Posted by RoyRubin on Tuesday, December 16, 2008

Los Angeles and Montreal - December 16, 2008 – Yves Rocher, a premium botanical beauty product brand backed by 49 years of success and sold to more than 30 million customers in 90 countries, today announced the launch of its eCommerce holiday shopping websites for the US and Canada powered by the Magento™ eCommerce platform. The new websites expand the company’s existing sales and distributions channels.

“Magento provided all of the features and functionality needed, while exceeding our cost and time-to-market expectations” states Catherine Leclerc, Internet Marketing Manager of Yves Rocher. “The scalable platform allows for virtually unlimited future growth potential.”

Using Magento’s multi-store management functionality, two feature-rich websites were introduced for separate geographic markets and tailored to each region’s native language and currency; the United States ( http://boutique.yvesrocherusa.com/ ) and Canada ( http://boutique.yvesrocher.ca/ ). One administrative interface controls both storefronts allowing for greater control with maximum efficiency.

By using Magento, the company was able to roll out a fully branded experience in a fraction of the time it would have required on other enterprise eCommerce platforms.

“It is fantastic to see the success Yves Rocher is having with their online boutique sites,” said Roy Rubin, CEO of Varien, the Magento Company. “We are excited to work with Yves Rocher as they expand their reach and provide enhanced shopping experiences to their customers.”

Magento’s robust and flexible technology powers the front-end storefronts and back-end administration interface. At the storefront level unique promotional features including a gift finder and a free gift with purchase selectable on the shopping cart page assist in increasing the average order value.

Conversion rates and average order value are further improved utilizing Magento’s one-page checkout, product comparisons and reviews, cross-sell, up-sell and related items, product search and a list of recently viewed items.

Behind the scenes, Yves Rocher gains scalable and user-friendly marketing, search engine optimization, catalog-management, analytics and reporting tools.

About Yves Rocher

Yves Rocher, (pronounced eve row-shay) is a brand of natural beauty products named after the founder, Mr. Yves Rocher himself. With 49 years of success, over 30 million customers in 90 countries, Yves Rocher is the creator of The botanical beauty. With more than 150 active plant ingredients and botanical complexes, we have harnessed the power of nature to work for your beauty needs.

To learn more about Yves Rocher, visit http://boutique.yvesrocherusa.com/about-us.

About Magento

Magento is groundbreaking eCommmerce software, and the fastest growing platform on the market with over 550,000+ downloads to date. A feature-rich, enterprise-grade eCommerce solution, Magento offers merchants complete flexibility and control over the user-experience, content, and functionality of their online store. Magento’s intuitive administration interface features powerful marketing, search engine optimization and catalog-management tools to give merchants the power to create sites that are tailored to their unique business needs. Designed to be completely scalable and backed by an extensive support network, Magento offers companies the ultimate eCommerce solution.

Contact:

Chris Marshall

Varien, the Magento company

310.954.8012 x235

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http://www.varien.com

http://www.magentocommerce.com